EL PROFESSOR
Food content and restaurant experiences
Stories, reviews and experiences that give audiences useful context about the food, service and setting.
EL PROFESSOR FOOD
Food is the beginning.
Hospitality is the whole story.
Bachir Bitar, known as El Professor Food, is a food and hospitality consultant and content creator based in Amman. His work connects restaurant concept development and the guest experience with content that makes flavours and cooking techniques easier to understand.
In the kitchen, attention begins with an ingredient and how it is prepared. In a restaurant, it extends to identity, menu and service. El Professor Food brings these elements together through clear cooking knowledge and practical thinking for hospitality businesses.
From food experiences to practical knowledge
This website brings together two sides of El Professor Food’s work: content exploring food and its culture, and consulting that considers the restaurant as a complete experience. Discover detailed recipes, ingredient and technique notes, and a place to discuss your next food or hospitality project.
